Keyword spy software has become extremely popular with marketers who run pay per click campaigns. The best services are usually expensive monthly subscriptions. But recently a new keyword spy service with an inexpensive one-time fee has become available, making it the candidate keyword spy tool for the masses.

Brad Callen, author of the well known “Elite” series of keyword applications, including Keyword Elite, Affiliate Elite, and SEO Elite, has come out with a free Firefox browser plugin that allows anyone to peer inside the pay per click campaigns of AdWords advertisers. He calls his application PPC Web Spy.

What will you find out with this magic tool? For starters, the keywords on which advertisers are bidding and the ad copy they are using for those keywords. This is the same information that is provided by the monthly subscription sites, like Keyword Spy. Of course, there is a catch, as there usually is with free software.

The catch is this: you will only be able to see a small sample of just 10 keywords from each advertiser’s campaigns. This is just enough to get you hooked, and that is the idea. Once you have downloaded the software and started using it, it won’t be long before you see the tempting UPGRADE button at the bottom of the keyword popup screen - the one that pushes you to purchase the Platinum version of the software and get up to 100 of the advertiser’s most profitable keywords.

Is it truly worth upgrading? Well, if you can afford the expensive monthly subscription rate of a service like Keyword Spy then I would say go with that. You’ll get basically unlimited access to every one of the keywords that each advertiser is bidding on for their ads. But if you aren’t yet a serious pay per click advertiser, the cheap Platinum version of PPC Web Spy is well worth the investment.

After you have installed PPC Web Spy you will discover that all AdWords advertisements appear with a green “View Keywords” button. Click on the button and you will see a popup screen with keywords, ad copy, average cost per keyword, daily ad spend, and the number of clicks per day for the advertiser.

For any AdWords advertiser, this information is gold, and it will not be long before you find it strange to view AdWords advertisements WITHOUT the PPC Web Spy program switched on (there is a button in the lower right part of your Firefox browser which allows you to turn it off).

So how good is the application?

Initially, after I first downloaded the PPC Web Spy program I noticed that the plugin would sometimes put up the “now loading” icon but refuse to display any keywords. I suspected that the advertisers for these ads had huge keyword lists. But it seems that the PPC Web Spy service goes through upgrades and when this happens you will be prompted to re-download the plugin. This only takes a few seconds and you are back up again (though a browser restart is required). So the software is constantly improving.

I have found that I use this PPC Web Spy toll virtually all the time now when initiating Google searches. Is it the BEST keyword spy application out there? No. But I believe, for now, it’s the best low-cost keyword spy software that you are likely to get your hands on.

Stephen Carter is a software developer and internet marketer. To learn more about PPC Web Spy and what bonus items are available to it’s customers, check out his PPC Web Spy review page at http://www.ppcwebspyprogram.com/

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